In fact, Google rewards high-quality product reviews, which essentially may push your competitor’s rankings up and yours down. Although it may feel like a penalty to those affected, it is quite the contrary. The main aim of this update is to urge website owners to create high-quality product review pages that offer detailed information and value to potential customers. Additionally, those previously unaffected may now start to see changes in rankings. So, you may see more of an impact than experienced with previous product review updates. When considering the aforementioned Helpful Content Update, it’s important to note that the HCU could amplify any other updates. If not, it’s more than likely due to the Core Update. Google clarified that the impact is likely caused by the September 2022 Product Review Update if you publish product reviews. So, you’re forgiven for finding it a challenge to determine which update to attribute the changes in your reports to. There have been two significant updates in the past month: the Helpful Content Update (HCU) and the Broad Core Update. This means that you may already start to see some volatility. In fact, the July 2022 rollout only took five days to complete. Google announced the rollout on Twitter on September 20, and although most updates take around two weeks to complete, Google went on to tweet that this time the rollout may be completed in as little as a week. Google’s fifth Product Review Update is officially underway amidst the latest Core Update rollout.
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