![]() Smucker’s is named after its founder, Jerome Monroe Smucker. The name is whimsical, and the double hard consonants make it memorable. As the story goes, every time the officer stopped a car for not having an oil wick that was burning during nighttime hours he would tell the driver, “Go see the boys at Pep” for a replacement. Pep Boys was originally called, “Pep Auto Supplies.” The name was changed because of a policeman who worked near the store. Kodak is a great brand name for all the reasons George Eastman described. He saw three advantages in the Kodak name: easy to trademark, easy to pronounce, no other uses of the word. He tried out various combinations of words starting and ending with “K”. Eastman liked the letter K, and believed it was a strong and incisive letter. ![]() Also, it visually works because Google extended the name to visually represent the number of results in a search: Gooooooogle. Google works because it’s distinct and fun to say. Googol was misspelled when the domain name was registered, but Larry Page liked how it looked. The name “Google,” for example, happened by accident. When thinking about how to come up with a brand name, you can think outside the box. Googol was proposed to reflect the company’s mission to organize the immense amount of information available online. The name was originally “googol”, which is the equivalent of ten raised to the power of a hundred. A company photographer noticed the tractor’s tracks resembled a caterpillar moving along the ground. And customers affectionately refer to the brand simply as “Cat.” It immediately differentiates the line of heavy equipment. The brand name does an excellent job positioning the services.Ĭaterpillar is another experiential brand name. Load up the queue, and it releases your tweets and Facebook updates on a prescribed schedule.īuffer is both a functional brand name with experiential qualities. The service literally lets you buffer your social media posts. The device had a cute shape, and the name fit it perfectly.īuffer is a social media sharing tool. The keyboard buttons resembled a blackberry fruit. Out of other business name ideas, BlackBerry was chosen because of the original product design. People loved their BlackBerry keyboards, and many resisted going to iPhone and Android because those devices lacked a keyboard. As far as unique business names, this is a great example.īlackBerry was a great brand, and its keyboard was one of its defining features. It also is clearly articulated with a simple illustration, the Apple logo. It’s fun to say, because of the double hard consonants, ap-ple. The word has nothing to do with retail and e-commerce, which makes it more memorable.Īpple may be one of the most recognized companies in the world, but that doesn’t take away from the fact that Apple is a great brand name.Īpple is another experiential brand name. The Amazon River is the largest river in the world, and Bezos planned to make his store the biggest in the world.Īmazon is a great company name because it’s experiential. Jeff Bezos founded to be the “everything store.” He selected the name “Amazon” because it was a place that was perceived as exotic and different. G is for Google, N is for Nest, you get the idea. ![]() It’s a whimsical play on a conglomerate’s diverse interests and companies. The purpose of the Holdco is to provide greater transparency to Google’s growing list of interests such as Nest, Calico, Google X, and Google Ventures.Īlphabet won’t become a household name, but it’s a brilliant name for a house of brands. In 2015 Google launched a new holding company, Alphabet. Here are 13 examples of the best and most unique business names: It’s how we identify with the brand, and a great brand name makes the company more memorable and desirable.Īs you develop your company’s brand name and explore business name ideas, you can draw inspiration from some of the greats. Looking for some business name ideas? Wondering how to come up with a brand name that really fits? Unique business names are the most valuable assets of a company. Why unique business names are so Important
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